NEW YORK, March 26, 2025 /PRNewswire/ -- Today Mediaplanet announces the launch of Blood Health, designed to raise awareness of blood disorders, cancers, and bleeding disorders. This wide-reaching initiative brings together some of the world's leading hematologist oncologists, public health experts, patient advocates, and celebrity spokespersons to shed light on the prevalence and seriousness of these conditions.

With a focus on offering hope to both the recently diagnosed and those on a longer journey to recovery, the campaign is set to spark meaningful conversations among patients, healthcare professionals, and the public. The initiative will explore critical issues such as access to advanced treatments, the importance of early detection, and the vital role of bone marrow transplants in saving lives.

The print component of "Blood Health" is distributed in today's edition of USA Today in New York, Detroit, Chicago, Pittsburgh and more, with a circulation of approximately 150,000 copies and an estimated readership of 450,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit: https://www.futureofpersonalhealth.com/campaign/blood-health/.

This campaign was made possible with the support of Dave Coulier, John J. York, Belinda Avalos, MD, President, ASH, Joseph Mikhael, MD, Chief Medical Officer, IMF, Katharina Harf, Chairman, DKMS Global, Jason Westin, MD, Director, Lymphoma Clinical Research, MD Anderson Cancer Center, American Society of Hematology, Leukemia & Lymphoma Society, International Myeloma Foundation, Lymphoma Research Foundation, MPN Research Foundation, MD Anderson Cancer Center, American Society of Clinical Oncology (ASCO), GVHD Alliance, DKMS and features paid content from GSK, Allogene, Children's Hospital Colorado and Sobi.

Copies of the print component will be available at the Tri-State Blood Cancer Conference (April 2025 | New York, NY), Texas Blood Cancer Conference (May 2025 | Dallas, TX), ASCO25 (May 2025 | Chicago, IL), Minnesota Lymphoma Walk (Saturday, June 7, 2025), New York Lymphoma Walk (Saturday, June 14, 2025), Chicago Lymphoma Walk (Sunday, July 27, 2025) and 67th ASH Annual Meeting and Exposition (December, 2025 | San Diego, CA).

About Mediaplanet

Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit www.mediaplanet.com/us for more on who we are and what we do.

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SOURCE Mediaplanet