Etalon Receives a U.S. Patent for Innovative Posture Bra

PR Newswire

SAN FRANCISCO, Dec. 5, 2024

Etalon Posture Wellness brand receives a U.S. patent for its posture-correcting bra. The patent underscores the bra's highly adjustable design and unique posture-improving technology.

SAN FRANCISCO, Dec. 5, 2024 /PRNewswire-PRWeb/ -- Etalon, a posture wellness brand, proudly announces the receipt of a U.S. patent for its flagman posture-correcting bra. Following the FDA registration and San Francisco Design Award in the FashTech category, this is yet another recognition of the bra's unique posture improvement functionality and unparalleled level of adjustability in design.

"This patent represents years of hard work creating products that support - not correct - our bodies," said Kristina Rudzinskaya, founder of Etalon. "We aim to provide gentle support that enhances confidence and well-being, allowing women to feel their best without compromising on comfort."

The posture correctors market is growing rapidly and is expected to reach an all-time high of USD 3.1 billion by 2033. Yet, there is still a shortage of adaptable posture-correcting apparel tailored to women's anatomical needs for daily wear.

On a mission to fill this gap, Etalon has brought a revolutionary posture bra to the market. Made by women for women, the bra combines careful correcting technology with superior adjustability. Furthermore, the bra is inclusively sized and adjustable to different female body shapes for maximum comfort during daily wear.

The recent patent solidifies these innovations, highlighting the bra's standout features:

Adjustable strap system allowing to gradually increase the corrective tension for maximum comfort.
Muscle memory training: Instead of just pulling the shoulders back the bra strengthens the muscles for long-term posture improvement.
Universality in design: Etalon works great both as a standalone clothing item and a seamless add-on to regular outfits.

Etalon's innovative approach to posture extends beyond traditional solutions, emphasizing a kinder, more sustainable way to promote alignment and self-confidence. With plans to expand its patented design into new products, Etalon is committed to pioneering the next generation of wearable wellness that integrates seamlessly into everyday life.

About Etalon

Wear Etalon Corporation is a California-based company that creates innovative approaches for posture issues.

To learn more, follow Etalon® on Instagram and Facebook, or visit www.shopetalon.com

Media Contact

Alexandra Danilovich, Marketing and Communication Manager, Etalon®, 1 415-465-2788, alexandra@shopetalon.com, https://shopetalon.com/

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SOURCE Etalon®